{"id":238,"date":"2020-02-24T09:38:00","date_gmt":"2020-02-24T08:38:00","guid":{"rendered":"http:\/\/localhost\/icolormagazine\/?p=238"},"modified":"2022-02-07T23:37:41","modified_gmt":"2022-02-07T22:37:41","slug":"novacolor-la-sostenibilita-e-il-futuro","status":"publish","type":"post","link":"https:\/\/icolor.mamusrl.it\/index.php\/2020\/02\/24\/novacolor-la-sostenibilita-e-il-futuro\/","title":{"rendered":"NOVACOLOR: LA SOSTENIBILIT\u00c0 \u00c8 IL FUTURO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Novacolor, boutique company del colore da sempre impegnata sul tema della sostenibilit\u00e0 ambientale, \u00e8 la prima azienda in Italia e la prima a livello mondiale nel segmento alta decorazione, ad ottenere la certificazione REDcert\u00b2, un attestato importante nel settore industriale dedicato a chi ha scelto di investire in modo significativo in materie prime sostenibili.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" id=\"system-readmore\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">REDcert\u00b2 rappresenta infatti un passo ulteriore nel percorso verso la sostenibilit\u00e0 che Novacolor ha iniziato ormai tre anni fa con la progressiva sostituzione di resine provenienti da fonti non rinnovabili. Il nuovo sistema di produzione Mass Balance, certificato REDcert\u00b2, \u00e8 stato realizzato grazie alla partnership con la compagnia chimica tedesca BASF, societ\u00e0 in prima linea nell\u2019innovazione e nella ricerca verso la tutela dell\u2019ambiente. Il sistema prevede la sostituzione dei materiali derivanti da risorse fossili con materiali ricavati da risorse rinnovabili provenienti dalle biomasse. Le biomasse sostenibili utilizzate da Novacolor sono costituite da materiale di tipo biologico che deriva da scarti non sottratti alla catena nutritiva dell\u2019uomo e degli animali. L\u2019utilizzo di questi materiali, costituisce una novit\u00e0 nella produzione di vernici e pitture decorative perch\u00e9 permette ai consumatori di cambiare le proprie abitudini d\u2019acquisto, propendendo per materiali amici dell\u2019ambiente, senza rinunciare alla qualit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novacolor, boutique company del colore da sempre impegnata sul tema della sostenibilit\u00e0 ambientale, \u00e8 la prima azienda in Italia e la prima a livello mondiale nel segmento alta decorazione, ad ottenere la certificazione REDcert\u00b2, un attestato importante nel settore industriale dedicato a chi ha scelto di investire in modo significativo in materie prime sostenibili. REDcert\u00b2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NOVACOLOR: LA SOSTENIBILIT\u00c0 \u00c8 IL FUTURO - iColor Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icolor.mamusrl.it\/index.php\/2020\/02\/24\/novacolor-la-sostenibilita-e-il-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOVACOLOR: LA SOSTENIBILIT\u00c0 \u00c8 IL FUTURO - iColor Magazine\" \/>\n<meta property=\"og:description\" content=\"Novacolor, boutique company del colore da sempre impegnata sul tema della sostenibilit\u00e0 ambientale, \u00e8 la prima azienda in Italia e la prima a livello mondiale nel segmento alta decorazione, ad ottenere la certificazione REDcert\u00b2, un attestato importante nel settore industriale dedicato a chi ha scelto di investire in modo significativo in materie prime sostenibili. 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